By Samantha Pinkes
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08 Mar, 2024
In the dynamic landscape of retail and consumer packaged goods (CPG), retailers and brands alike have been adopting increasingly sophisticated analytic tech stacks to optimize business operations. As a result, shelf intelligence solutions are emerging as a key area of interest. Shelf intelligence solutions can supplement and contextualize the insights offered by other layers of retail and CPG firm tech stacks. In addition, they provide granular, and in some cases, real-time insight on shelf activity and customer behaviors that can supplement other data and analytics solutions employed by both retailers and CPG brands. For example: