Consumer Retail & Brand Strategy Consulting | Stax

Consumer Retail & Brand Consulting

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Today’s consumer and retail landscape is changing so rapidly and in so many ways that it’s difficult to stay on top of trends, new business models, and threats.

You need data and insight to avoid being overtaken, stay competitive, and identify the best growth areas. Data-driven decisions based on insights about customer preferences, behaviors, and experiences are critical for all those companies who make, move, and sell consumer products or services. From emerging brands to multi-billion dollar corporations, Stax leverages primary research, social channel and digital data, and our own proprietary information to quickly identify growth opportunities, boost operating and financial performance, and improve the customer experience.

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Types of Engagements
CONSUMER INSIGHTS
Assess changing consumer needs, behaviors and attitudes, brand perceptions, segmentation, and customer experience.
CORPORATE EXPANSION
Evaluate a firm's expansion efforts including store unit expansion, international expansion, and new product development.
COMPETITOR INSIGHTS
Gain competitive insight, assess competitors, and benchmark performance.
STORE PERFORMANCE
Determine store-level performace, key drivers, and what levers should be prioritized to improve performance.
MARKETING STRATEGY
Evaluate a firm's market strategy, brand positioning, and marketing mix.
DIGITAL STRATEGY
Examine a company's multi-channel strategy, digital strategy and e-commerce, and social presence and engagement.
M&A
Provide advisory support at every stage of M&A, including acquisition screens, due diligence, identify operational improvement opportunities, and maximize sale value at exit.
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