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Stax recently brought together colleagues from private equity firms and investment banks in New York to discuss the events ecosystem and how investors can find value in event-related businesses. The discussion was facilitated by the Stax Events team leads: Denzil Rankine, Dhruv Yadav, and Athan Siah.
Despite Covid-induced lows, the Events industry is experiencing a resurgence, and now is a good time to invest according to our panel; with B2B events and exhibitions driving the highest investor interest and deal activity in the market. Keeping in mind all market segments, Stax findings identified Event Organizers as the highest-margin businesses within the industry (with Services and Technology providers growing quickly).
Apart from delving into investment trends and findings, the discussion explored why investors should consider investing in Events and how to identify what encompasses an attractive opportunity within the space. The panel further investigated the components involved in evaluating an event's business, providing key insights, and identifying different considerations to take into account. Recent case studies showcasing Stax’s involvement in the Events sector were also presented.
The discussion covered the following topics:
- How the Events industry is organized
- The rationale for investing in Events
- Strategies for evaluating Events investment opportunities
- Stax-relevant Case Studies and Experience
Stax has extensive experience within the Events industry, including several detailed, proprietary insights available on our blog. Our most recent work, published by Denzil Rankine and Athan Siah, discusses investment opportunities within the events ecosystem while highlighting critical factors to consider.
Contact the Stax team to learn how Stax can help you!
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