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In the wake of the Covid pandemic, the exhibitions industry is experiencing a robust recovery, gaining momentum worldwide. According to the latest insights from Globex 2023, the global exhibition market is poised to surpass its 2019 dimensions by an impressive 7% by the year 2024. These projections were released today in Globex 2023, the exhibition industry’s annual report published by Stax.
Now in its 15th edition, Globex – the global exhibition organizing market: assessment and forecast to 2025 – is a trusted resource relied upon by exhibition organizers and investors to help shape their corporate and M&A strategies.
Compared to the previous year’s edition, Stax’s forecasts have been largely revised upwards. The past year has witnessed a series of significant developments. The ramifications of the European energy crisis and escalating inflationary pressures have receded. China also lifted its zero-Covid policy ahead of schedule. Additionally, recessionary fears have been assuaged in most major markets. Coupled with the strong performance of face-to-face exhibitions, the dampening of these headwinds has resulted in a more positive outlook for the industry overall.
“From a nominal perspective, the exhibition industry is close to where it was before the pandemic. This is also true when we look at organisers’ calendars and the volume of new launches in 2022-23,” said Globex 2023 Co-Editor Athan Siah. “The next important question pertains to when the majority of shows will recover to their pre-Covid scale. According to our Globex 2023 report, we forecast global NSM volumes to reach 100% of 2019 levels by 2025.”
Siah further commented, “Regardless of when exactly full real recovery happens, one thing is for sure. The enduring value of face-to-face has been proven once again. Digital and data will undoubtedly play a complementary role, but they will remain that – complements which strengthen the value proposition of face-to-face exhibitions.”
Globex 2023 can be purchased online.
*The 19 markets featured in Globex are: U.S., China, U.K., Germany, France, Italy, Brazil, the Gulf Cooperation Council (GCC), Hong Kong, Turkey, Mexico, India, Indonesia, Singapore, Thailand, Malaysia, Vietnam, Macau, and the Philippines.
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Tatyana Kalogeropoulos
Digital Marketing Consultant
About Stax and Globex
Stax is a global management consulting firm serving corporate and private equity clients across a broad range of industries. The firm partners with clients to provide data-driven, actionable insights designed to drive growth, enhance profits, increase value, and make better investment decisions. Stax has offices in Boston, Chicago, Colombo, London, and New York.
In 2022, Stax acquired AMR International, world leader in strategy consulting to the Events industry. This includes publishing the Globex report over the past 15 years, as well as supporting every aspect of event transformation, from group and market entry strategy, acquisition search, commercial due diligence, and performance improvement through to pricing, digital strategy, and data analytics.
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