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Stax has released its annual Top 20 Ranking of Exhibition Organizers. The Stax Top 20 Ranking is a definitive assessment that evaluates the event industry’s leading players based solely on their exhibition-organizing revenues throughout 2022. The ranking, previously recognized as the AMR Top 20 Ranking, now bears the Stax name following the acquisition of AMR International in 2022.
There have been some changes in the top five compared to last year. Informa and RX retain their top two spots. Clarion and Messe München ascend in the rankings due to robust post-Covid recovery and biennial event schedules, respectively.
Ascential and CloserStill make their debut in the Top 20 Rankings, while NürnbergMesse rejoins the list. On the other hand, CCPIT, Shanghai-listed DLG Exhibitions, and Fiera Milano have dropped out. Tarsus is placed 17th on the 2022 list and will drop out next year following its acquisition by Informa.
Messe Düsseldorf emerges as the largest gainer, jumping an impressive nine places to 8th from 17th, closely followed by Easyfairs, which advanced to 11th from 19th. Both organizers witnessed a remarkable surge in their organizing revenues, more than doubling compared to the previous year.
In alphabetical order, the seven next largest organizers outside this year’s Stax Top 20 Rankings include Arc Network, the Chinese Council for the Promotion of International Trade (CCPIT), the Consumer Technology Association (CTA), dmg events, Fira de Barcelona, the Hong Kong Trade Development Council (HKTDC), and Italian Exhibition Group.
When comparing with 2019 revenue levels, there is evident and substantial recovery observed, marking a notable contrast to the previous two years characterized by extensive Covid-related restrictions.
Carole Boletti, Associate Director at Stax and Co-Editor of Globex, remarks, "In 2022, the Top 20 Ranking demonstrated a return closer to the pre-Covid composition. However, recovery levels varied among organizers based on their sector and geographical exposure. Overall, the aggregate revenue of the Top 20 reached approximately 70% of the 2019 levels."
Carole further stated, "We anticipate further transformations next year as most organizers have resumed full exhibition calendars in 2023. There is a consensus that the post-Covid rebound has surpassed expectations, suggesting that complete recovery could be realized by 2023 or 2024."
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