Share
Evaluating & Prioritizing Market Adjacencies in Oil & Gas
THE SITUATION
- A tech solutions provider operating in the oil & gas (O&G) space hired
Stax to support their growth strategy by helping better understand growth opportunities in O&G production operations.
THE ASSIGNMENT
- Conjoint analysis—to identify preferences for feature bundles using trade-off scenarios.
- Van Westendorp price sensitivity meter—to discover price points for a role-based pricing strategy.
- Data collection—web survey which included a sample of firmwide and function specific IT decision makers and influencers across different contractor types and company size verticals, as well as existing customers and prospects.
THE BENEFITS
- We also highlighted the near term opportunity in tech solutions which mitigate the existing challenges faced by O&G producers.
- Based on findings,
Stax prioritized four adjacent markets which provided our Client with a means for expansion as well as an opportunity to mitigate future risk.
THE FINDING
- We identified several challenges faced by O&G firms, which made our Client’s plans for expansion within O&G production operations timely.
- Furthermore, producers recognized and embraced technology-based solutions as a means to help stabilize and improve oil and gas production operations in this challenged market environment.
- Initial findings revealed that Seg B and Seg E were compelling growth markets for our Client where Seg F & G presented sizeable opportunities.
- Further research and the market attractiveness metrics highlighted Seg B and Seg F as most attractive for our Client while synergy metrics highlighted Seg E and Seg B as being best aligned with our Client’s existing footprint and strategic vision.
Read More
Phil Dunne was approached by Reuters to weigh in on Ferrari's first EV, Luce, and how this marks a shift for the luxury Italian supercar manufacturer. Read the full story here.
Grant Thornton Stax congratulates Uplift Investors' Orion Legal MSO, a managed service organization, on its partnership with Hughes & Coleman Injury Lawyers. Read about the deal here.
Artificial intelligence is reshaping education markets, potentially threatening the viability of entire product categories. Read what insights Miriam El-Baz has to share.
Anuj A. Shah recently attended the Reuters Responsible Business USA conference, during which he extracted several takeaways investors and impact managers can use today. Read more.
Embedded payments are becoming a major growth engine for SaaS platforms. Palash Misra shares insights from his experience on how the market is evolving. Read more here.
Grant Thornton Stax supported Thibaut, a premier designer and distributor of luxury wallcoverings, fabrics, rugs, and furniture, on its acquisition by Quad-C Management. Read more.