Share
Evaluating & Prioritizing Market Adjacencies in Oil & Gas
THE SITUATION
- A tech solutions provider operating in the oil & gas (O&G) space hired
Stax to support their growth strategy by helping better understand growth opportunities in O&G production operations.
THE ASSIGNMENT
- Conjoint analysis—to identify preferences for feature bundles using trade-off scenarios.
- Van Westendorp price sensitivity meter—to discover price points for a role-based pricing strategy.
- Data collection—web survey which included a sample of firmwide and function specific IT decision makers and influencers across different contractor types and company size verticals, as well as existing customers and prospects.
THE BENEFITS
- We also highlighted the near term opportunity in tech solutions which mitigate the existing challenges faced by O&G producers.
- Based on findings,
Stax prioritized four adjacent markets which provided our Client with a means for expansion as well as an opportunity to mitigate future risk.
THE FINDING
- We identified several challenges faced by O&G firms, which made our Client’s plans for expansion within O&G production operations timely.
- Furthermore, producers recognized and embraced technology-based solutions as a means to help stabilize and improve oil and gas production operations in this challenged market environment.
- Initial findings revealed that Seg B and Seg E were compelling growth markets for our Client where Seg F & G presented sizeable opportunities.
- Further research and the market attractiveness metrics highlighted Seg B and Seg F as most attractive for our Client while synergy metrics highlighted Seg E and Seg B as being best aligned with our Client’s existing footprint and strategic vision.
Read More
Grant Thornton Stax supported SteelEye, a leading trade and communications surveillance and data analytics platform, on its recent merger with FundApps. Read about the deal here.
As data center development shifts toward larger builds, demand for specialized service providers, offering backup power, electrical systems, and cooling infrastructure grows. Learn more.
Grant Thornton Stax Appoints Chen Liu as Partner to Drive Growth in Technology and Education Sectors
Stax, part of the Grant Thornton Advisors LLC multinational platform, has announced the appointment of Chen Liu as Partner. Read more about Chen and his responsibility with the firm.
Many PE-backed education companies struggle with commercial scaling. Miriam El-Baz, & Alex Erines share how to align commercial engines to how district and school leaders buy.
The MSP sector offers durable growth through recurring revenues, industry-specific specialization, and ecosystem partnerships—while AI introduces new opportunities. Read more.
Grant Thornton Stax congratulates CR Fitness on its recent strategic growth investment by Sixth Street, a global investment firm. Click here to read about the deal.