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Last week, I had the pleasure of joining the BritishAmerican Business (BAB) Transatlantic Growth Roundtable and Awards Reception, a room full of driven founders and CEOs navigating the complexities of building and scaling across borders. The roundtable offered more than thoughtful dialogue; it felt like a collective roadmap for growth in today’s increasingly interconnected and complex world.
At last year’s reception, Stax was honored to receive the
US SME Growth and Investment in the UK award, a proud moment that reflected both where we were and where we were headed. While much of the consulting industry has pulled back over the last year, we’ve taken a different path, accelerating our UK expansion and turning the past twelve months into a compelling proof point of our growth strategy in motion.
Our UK Chapter: A Growth Story
Our transatlantic journey began in late 2022, with the acquisition of a boutique strategy firm in London. That move set the stage, and it was just the beginning.
By mid-2024, we had outgrown our initial office and relocated to Mayfair, placing us within walking distance of 80% of our UK addressable market. We’ve nearly tripled our UK headcount, attracted senior talent from across the industry, and built one of the fastest-growing chapters in our firm’s 30-year history.
Why the UK? Because we follow our clients. Global private equity firms are doubling down on London. The UK remains a powerhouse for mid-market M&A, and we're proud to be part of that growth.
Of course, growth across borders brings its own set of opportunities and challenges. We didn’t parachute in a “culture carrier,” we built the culture from scratch, supported by embedded leadership and a strong secondment program from our US teams. Creating a unified firm vision that feels authentic on both sides of the ocean has been a key part of our success.
But not everything translates. Brand recognition doesn’t cross borders automatically. Consulting “products” differ in tone and structure. Decision-making styles, hierarchy, even vacation norms, all vary.
Looking ahead, the UK is just the beginning. We’re using our momentum to expand further into Europe, building a team and culture that can deliver with the same excellence and edge that’s defined Stax in the US for 30+ years. While some firms are scaling back, we’re doubling down, with a clear purpose: helping our clients grow, wherever opportunity leads. Our platform, purpose-built for the pace of private equity helps our clients de-risk their investments in this globally complex environment.
Thanks to the BAB for bringing together a group of thinkers and transatlantic builders. Here’s to what’s next.
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