Share
Helping a Local Food Chain Take Their Unique Flavor to New Markets
THE SITUATION
- An investor Client hired
Stax
to assess the positioning of a fast-casual restaurant chain and validate their concept in view of a potential franchise partnership to expand operations into three extended markets.
THE ASSIGNMENT
- Measured the overall market maturity for the fast casual category in core and extended markets.
- Compiled a fact base from data collected through field research of consumers, interviews with competitors and a review of secondary research and publications.
- Assessed the Target’s value proposition and customer perceptions along with the possibility of exporting the concept to the new markets.
THE BENEFITS
- Stax validated the fast casual category concept and investment consideration by providing recommendations regarding potential opportunities and threats in the new markets.
- We also confirmed runway to support additional locations across the new markets by 2020.
THE FINDING
- The Target appeared to have a highly satisfied customer base and performed well against key restaurant selection criteria.
- They were clearly differentiated from their competition on key elements of their value proposition and their customers displayed strong customer advocacy across core markets.
- Research revealed significant growth opportunities within the three extended markets, as they collectively represented a notably underserved market, constrained by the lack of availability of fast casual category outlets.
- High consumer receptivity for the Fast Casual Category Concept across the extended markets assured success for the Client in partnering with the Target for expansion in to the new markets.
Read More
Grant Thornton Stax supported Alma, a membership-based platform that aids mental health clinicians in building thriving private practices, on its recent acquisition by Spring Health. Read more.
Grant Thornton Stax is pleased to announce our 2026 winter promotions. Click to learn more.
Grant Thornton Stax Consultant Chris Flynn sits down for a Q&A to share his experience and insights from his tenure with our firm. Read the full interview here.
Grant Thornton Stax supported Uplift Investors on the launch of Orion Legal MSO, a managed services organization, with Dudley DeBosier Injury Lawyers. Read more.
Grant Thornton Stax supported MCCi, a leading provider of enterprise content management and workflow automation solutions, on its acquisition by Incline Equity Partners. Read more.
Grant Thornton Stax supported event and live experience provider, Czarnowski, on its recent acquisition by Platinum Equity. Read more about the deal here.