Share
Helping a Local Food Chain Take Their Unique Flavor to New Markets
THE SITUATION
- An investor Client hired
Stax
to assess the positioning of a fast-casual restaurant chain and validate their concept in view of a potential franchise partnership to expand operations into three extended markets.
THE ASSIGNMENT
- Measured the overall market maturity for the fast casual category in core and extended markets.
- Compiled a fact base from data collected through field research of consumers, interviews with competitors and a review of secondary research and publications.
- Assessed the Target’s value proposition and customer perceptions along with the possibility of exporting the concept to the new markets.
THE BENEFITS
- Stax validated the fast casual category concept and investment consideration by providing recommendations regarding potential opportunities and threats in the new markets.
- We also confirmed runway to support additional locations across the new markets by 2020.
THE FINDING
- The Target appeared to have a highly satisfied customer base and performed well against key restaurant selection criteria.
- They were clearly differentiated from their competition on key elements of their value proposition and their customers displayed strong customer advocacy across core markets.
- Research revealed significant growth opportunities within the three extended markets, as they collectively represented a notably underserved market, constrained by the lack of availability of fast casual category outlets.
- High consumer receptivity for the Fast Casual Category Concept across the extended markets assured success for the Client in partnering with the Target for expansion in to the new markets.
Read More
Following the release of the NHS 10-Year Plan yesterday, Stax explores what it means for independent sector providers and healthcare investors. Read more.
In this recent Reuters special report, Phil Dunne highlights why automakers struggle to match Chinese carmakers—but still hold key advantages, especially in Europe. Click here to read more.
Stax has been named a finalist in the 2025 Real Deals Sustainable Investment Awards, recognized in the category of Due Diligence Provider of the Year. Click here to learn about the award.
F&B investor focus is shifting—from trend-driven categories to value-added processing and resilient retail channels. In 2025, stability is the new premium. Click here to read more.
Florent Jarry discusses how the real value in B2B events lies beneath the surface. Learn how investor success hinges on format mix, data maturity, and alignment with management ambition.
Stax Provides Sell-side Support to Peak Rock Capital on its Sale of Amtech to Vista Equity Partners
Stax congratulates Peak Rock Capital on its recent sale of Amtech Software, a leading provider of industrial software to the global packaging industry, to Vista Equity Partners. Read more here.