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Stax Director Palash Misra recently shared insights with NBC News on why millennial shoppers are flocking to discount and off-price retailers and how these stores are capitalizing on millennials’ needs:
“Millennials are cost-conscious by nature,” said Misra. “Joining the labor force during and after the recession has heightened their frugality, and off-price retailers have been able to tap into that consumer need and outperform other retail categories.”
“Off-price retailers are able to deliver shopping experiences that provide more of a treasure hunt than a traditional shopping trip to a department store,” said Misra.
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