At AMR, we believe this is the time to challenge how an events organiser should be structured in light of changing customer needs. As participants at events are becoming increasingly demanding, as the digital revolution encroaches into events and as competition intensifies, the time has come to think hard.
After setting corporate strategy, the C-suite needs to decide how to shape its structure according to a range of inevitable trade-offs. These include:
Our insight paper re-evaluates some of the basic premises of a successful organization in the events industry. AMR’s guidelines for a successful organisation include:
To download a copy of this insight paper, please provide us with your contact details by filling in the form below.
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