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Leading event organisations have accepted that continuing with the current exhibition business model is not optimal. Evolving customer expectations, market dynamics and digital technologies, makes it time to rethink the purpose and process. Although, how event organisers might evolve the status quo has not yet been clearly articulated.
This AMR white paper outlines a set of forward-thinking initiatives known as Exhibitions 2.0 . It presents an opportunity for all event organisers to improve customer satisfaction and achieve sustainable growth. To make this happen, requires a shift in the role of the organiser: from sales channel purveyor to 365 industry value creator.
To download a copy of the Exhibitions 2.0 white paper:
For further information on how we can help develop your events strategy, please contact Florent Jarry
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