Phil Dunne Featured in US Connected Cars: Data-Driven Vehicles Are the New Frontier of Mobile Marketing

Phil Dunne Featured in US Connected Cars: Data-Driven Vehicles Are the New Frontier of Mobile Marketing

November 22, 2024
November 22, 2024

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This article was published by EMARKETER

Stax Managing Director Phil Dunne, along with several industry experts, recently contributed to a report on the parallel trends of connected car growth and electric vehicle (EV) adoption. 


Connected cars are becoming the new standard, with over 180 million U.S. drivers expected to use them by 2028—representing more than 70% of licensed drivers. Additionally, automakers are shifting from platforms like Apple CarPlay to proprietary systems, seeking to control dashboard interfaces and the valuable user data they generate. 


Consumers are also prioritizing features such as safety assistance, touchscreens, smartphone integration, and voice assistants despite concerns centered around data privacy. Electric vehicles (EVs) are accelerating this trend, with EV drivers showing the strongest interest in connectivity. 


Now, the car of the future is evolving into a mobile connectivity hub—offering voice-enabled apps, AI tools, and gesture-based controls to enhance both productivity and entertainment.

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