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Ferrari has officially revealed the powertrain for its first all-electric car, the Elettrica, marking a milestone moment for the Italian automaker.
Unveiled at its Maranello headquarters, the production-ready chassis showcases Ferrari’s approach to electrification: preserve emotion and performance, even without combustion. Expected to debut next year, the four-door Elettrica is Ferrari's highly anticipated entrance into the EV space, creating commotion amongst consumers and competitors. While rivals like Lamborghini and Porsche wrestle with timing and demand, Ferrari is betting that wealthy younger buyers will see electric power as the next frontier in luxury performance.
Phil Dunne speaks on the slow initial demand and how Ferrari's strength is to offer consumers the same strong performance they come to expect from their gas counterparts.
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