Events Strategy: Behind the Letters

Events Strategy: Behind the Letters

Denzil Rankine • Mar 25, 2022
Denzil Rankine • Mar 25, 2022

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Denzil Rankine, author and thought leader in the global events and exhibitions industry, founded AMR in 1991 (acquired by Stax in 2022) as a specialist in due diligence before developing the business into a strategy consultancy.


In this episode, after doing the background on AMR, Denzil talks about writing Reinventing Live – The Always on Future of Events with Marco Giberti through lockdown, before digging into the company’s new Exhibition 3.0 framework.

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