Pricing and Bundling for a Healthcare Information Services Business

Pricing and Bundling for a Healthcare Information Services Business

February 23, 2021
February 23, 2021

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THE SITUATION


  • A client with incomplete insight into pricing dynamics asked Stax to create a set of analytic tools around pricing opportunities and impact projection.

THE ASSIGNMENT


  • Stax unified data across multiple products, delivery modes, client entities and sites to evaluate pricing and profitability at a client level:

THE BENEFITS


THE FINDING


  • Stax identified significant variation in pricing across customers and relative to list pricing and identified opportunities for pricing gain.
  • Stax evaluated conversion to a new pricing structure, and quantified its impact on existing adopters, as well as projecting impact on the rest of the customer base.
  • Stax identified an opportunity for 19% per-customer revenue lift and significant per-customer profitability increase.​

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