Share
For a Dental Implants Manufacturer, Stax Completed a Global Segmentation Study to Help the Company Focus Growth
THE SITUATION
- For the portfolio company of a private equity firm, Stax sought to:
- Identify and size actionable customer segments and determine the main factors that made each segment unique (such that they could align with the Company’s go-to-market strategy); complete a gap analysis of unmet/underserved needs; understand the growth rate of each segment to identify significant opportunities for the Company.
- Defined the “adoption pathway” by determining how needs differed along the lifecycle: user mix changes between GP dentists and surgeons; trends in GP adoption of surgical procedures; drivers of/hindrances to adoption.
- Map the referral patterns to highlight opportunities/pitfalls to growing the market when considering the “ecosystem” of dental implants which included GP dentists, referents, and manufacturers.
THE ASSIGNMENT
- Stax went deep in collecting direct feedback from dentists, surgeons, and competitors in the dental implants space. We completed over 1,200 interviews across 11 countries targeting: GP dentists, periodontists, endodontists, prosthodontists, and implantologists via a combination of direct in-person interviews, phone interviews, and a web survey.
- This data served as the fact base from which we completed our customer segmentation and profiling analysis as well as sizing the future market opportunity based on adoption intent.
THE BENEFITS
- Stax work provided the Company with an in-depth understanding of unique customer segments with a clearly articulated go-to-market path for better serving each and driving incremental revenues on a country-by-country basis. Further, we were able to map the adoption pathway and drivers to answer for the company the opportunity vs. risk of having GP dentists performing implant surgery and the potential impact to the core surgeon business. We recommended a strategy to minimize channel conflict and leverage the referral network for all interested parties.
Read More
We are proud to congratulate Yiwei Jiang on being recognized at the 2026 Consulting Magazine Rising Star Awards in the category of Thought Leadership and Intellectual Capital. Read more.
Grant Thornton Stax Partner Chen Liu demonstrates our AI risk framework within a specific vertical software segment (GovTech ERPs). Read more about the our framework here.
Modernization is reshaping GovTech. See how resilient budgets, fragmented markets, and platform consolidation are creating new investment opportunities. Read more.
Grant Thornton Stax Director Sam Pinkes was recently featured by The Food Institute where she offered commentary around the growing humanization trend among pet owners. Read more.
We attended the RSA Conference, a premier flagship cybersecurity conference. Read our list of takeaways to learn about how cybersecurity assets will be impacted over the next year.
Grant Thornton Stax’s Paul Edwards, named a Top Consultant by The Consulting Report, joins RJ Lumba to discuss the award and life at the firm.