Share
THE SITUATION
- A B2B digital marketing solutions provider, looking to expand into new verticals and geographic markets, engaged
Stax
to develop a framework to help prioritize growth opportunities, both in the near term and on an ongoing basis.
THE ASSIGNMENT
- Stax conducted several phases as part of the engagement:
- Prioritization of current opportunities, eventually settling on three that would be run through the framework.
- A high-level assessment of each opportunity through primary and secondary research in order to gain a macro perspective with micro-level insight on markets of interest. Along with the secondary research, Stax conducted targeted field research with potential customers to analyze the end market and quantify the addressable market size, demand for products, and price sensitivity.
- On-site working sessions with the leadership of the client to collaboratively develop a framework to identify and assess growth opportunities in new vertical and geographic markets with the client’s core strategic goals and operating metrics in mind.
THE BENEFITS
- The framework and high-level assessments narrowed the list of opportunities to one that would be subject to a deep-dive evaluation.
THE FINDING
- The final deliverable assessed three verticals in the United States and elsewhere as growth opportunities. Stax research outcomes served as inputs to customized adoption models and included criteria such as target customers, adoption rates, and willingness to pay.
- The resulting strategic framework would allow the client to evaluate growth opportunities in light of its core strategic goals, both now and in the future.
Read More
Will Barden, Partner, has been named among "The Consulting Report's" Top 25 Strategy Leaders of 2025. Click here to read more about the award.
In partnership with Raymond James and Farragut Square Group, Grant Thornton Stax recently hosted a breakfast event to share our investment analysis of the Pharma Technology market.
Miriam El-Baz and Connor Novy were recognized at the Consulting Magazine Women Leaders awards to highlight the outstanding contributions made by women in consulting. Read more.
Financier Worldwide discusses strategy & execution for accelerating value in carve-outs with Phil Dunne and Peter Rodrigues-Renon at Stax, including Gerard Nichol at Grant Thornton. Read more.
Investment focus in automotive technology continues to broaden beyond OEMs to the core service ecosystem. Read what Sameer Tejani and Max Massaro see in the market.
Grant Thornton Stax supported SteelEye, a leading trade and communications surveillance and data analytics platform, on its recent merger with FundApps. Read about the deal here.