Share
THE SITUATION
- A B2B digital marketing solutions provider, looking to expand into new verticals and geographic markets, engaged
Stax
to develop a framework to help prioritize growth opportunities, both in the near term and on an ongoing basis.
THE ASSIGNMENT
- Stax conducted several phases as part of the engagement:
- Prioritization of current opportunities, eventually settling on three that would be run through the framework.
- A high-level assessment of each opportunity through primary and secondary research in order to gain a macro perspective with micro-level insight on markets of interest. Along with the secondary research, Stax conducted targeted field research with potential customers to analyze the end market and quantify the addressable market size, demand for products, and price sensitivity.
- On-site working sessions with the leadership of the client to collaboratively develop a framework to identify and assess growth opportunities in new vertical and geographic markets with the client’s core strategic goals and operating metrics in mind.
THE BENEFITS
- The framework and high-level assessments narrowed the list of opportunities to one that would be subject to a deep-dive evaluation.
THE FINDING
- The final deliverable assessed three verticals in the United States and elsewhere as growth opportunities. Stax research outcomes served as inputs to customized adoption models and included criteria such as target customers, adoption rates, and willingness to pay.
- The resulting strategic framework would allow the client to evaluate growth opportunities in light of its core strategic goals, both now and in the future.
Read More
Grant Thornton Stax Director Sam Pinkes was recently featured by The Food Institute where she offered commentary around the growing humanization trend among pet owners. Read more.
We attended the RSA Conference, a premier flagship cybersecurity conference. Read our list of takeaways to learn about how cybersecurity assets will be impacted over the next year.
Grant Thornton Stax’s Paul Edwards, named a Top Consultant by The Consulting Report, joins RJ Lumba to discuss the award and life at the firm.
Grant Thornton Stax supported Uplift Investors on its recent acquisition of IMS Legal Strategies, a global provider of expert and advisory services. Read more about the deal here.
Youth sports has emerged as one of private equity's most actively targeted consumer categories, and Owen Tindle and Luke Scheibel share Grant Thornton Stax perspectives. Read more
Grant Thornton Stax supported CenterOak Partners on its recent acquisition of Grismer Tire & Auto Service, a leading operator of tire and automotive service centers. Read more here.