Business Services Growth and Strategy B2B Marketing

Designing a future proof framework to grow a digital marketing business

The Situation
The Assignment
  • Stax conducted several phases as part of the engagement:

  • Prioritization of current opportunities, eventually settling on three that would be run through the framework.

  • A high-level assessment of each opportunity through primary and secondary research in order to gain a macro perspective with micro-level insight on markets of interest. Along with the secondary research, Stax conducted targeted field research with potential customers to analyze the end market and quantify the addressable market size, demand for products, and price sensitivity.

  • On-site working sessions with the leadership of the client to collaboratively develop a framework to identify and assess growth opportunities in new vertical and geographic markets with the client’s core strategic goals and operating metrics in mind.

The Benefits
  • The framework and high-level assessments narrowed the list of opportunities to one that would be subject to a deep-dive evaluation.

The Finding
  • The final deliverable assessed three verticals in the United States and elsewhere as growth opportunities. Stax research outcomes served as inputs to customized adoption models and included criteria such as target customers, adoption rates, and willingness to pay.

  • The resulting strategic framework would allow the client to evaluate growth opportunities in light of its core strategic goals, both now and in the future.