Share
THE SITUATION
- A B2B digital marketing solutions provider, looking to expand into new verticals and geographic markets, engaged
Stax
to develop a framework to help prioritize growth opportunities, both in the near term and on an ongoing basis.
THE ASSIGNMENT
- Stax conducted several phases as part of the engagement:
- Prioritization of current opportunities, eventually settling on three that would be run through the framework.
- A high-level assessment of each opportunity through primary and secondary research in order to gain a macro perspective with micro-level insight on markets of interest. Along with the secondary research, Stax conducted targeted field research with potential customers to analyze the end market and quantify the addressable market size, demand for products, and price sensitivity.
- On-site working sessions with the leadership of the client to collaboratively develop a framework to identify and assess growth opportunities in new vertical and geographic markets with the client’s core strategic goals and operating metrics in mind.
THE BENEFITS
- The framework and high-level assessments narrowed the list of opportunities to one that would be subject to a deep-dive evaluation.
THE FINDING
- The final deliverable assessed three verticals in the United States and elsewhere as growth opportunities. Stax research outcomes served as inputs to customized adoption models and included criteria such as target customers, adoption rates, and willingness to pay.
- The resulting strategic framework would allow the client to evaluate growth opportunities in light of its core strategic goals, both now and in the future.
Read More
Grant Thornton Stax congratulates File & ServeXpress on its recent acquisition by Northlane Capital Partners. Read about the deal here.
Grant Thornton Stax and William Blair recently hosted a discussion on the evolving landscape of youth enrichment services. Read the recap here.
Grant Thornton Stax supported AKAM, a provider of property management serving residential and commercial properties, on its recent acquisition by Audax Private Equity. Read more.
Cyber compliance is a fast-growing sector and stakeholder pressures are driving widespread adoption across industries. Read how PE investors can capitalize on this growing market.
Grant Thornton Stax congratulates Blackstone on its recent acquisition of Champions Group, a leading provider of essential home services. Click here to read about the deal.
Learn why ESG, SCRM, EHS, and GRC software are converging around strategic risk management and how investors evaluate durable risk platforms.