A leading provider of learning services hired Stax to assess feasibility of a potential joint-venture (JV) opportunity, and to develop an entry strategy for the Chinese market.
Over a 6-week period, we assessed the learning services landscape in China, evaluating trends and drivers impacting the sector and analyzing end-user and key market stakeholders demand for various (service) offerings.
Our analysis brought together multiple resources across a compressed timeframe, combining the latest secondary data and primary information gathered through focus groups, web surveys, and interviews with stakeholders.
The client gained a thorough understanding of the Chinese (learning) market with a clear view of quantified market segments.
Based on results, the client was able to file an application with the required government regulator in China to license a new institution.