Developing Digital Learning Strategy for a Major Vocational Assessment Provider

Developing Digital Learning Strategy for a Major Vocational Assessment Provider

August 10, 2017
August 10, 2017

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AMR (acquired by Stax in 2022) assisted a major vocational assessment provider in developing its digital learning strategy, and in executing this via acquisition


Client and project overview

Assisted a major vocational education provider in developing its digital strategy in the UK, and implementing this through acquisition


Key questions

  • What is the attractiveness of the digital learning market for vocational and professional training?
  • Where is growth concentrated (for product segments and customer segments)?
  • Which digital learning strategy is the best fit with the current position of the vocational educational provider?
  • What is the feasibility of acquisition led growth ?
Performance of digital content and content integration providers (employers vs FEs/PTPs)

Highlights of methodology

  • Defined the strategic options under consideration and identified the market segments
  • Carried out a market mapping and acquisition search exercise for the strategic options
  • Developed a clear view of the feasibility of acquisition led growth for each option, and a shortlist of nine targets


Results

  • Established that certain market segments were fast growing and ripe for entry
  • Helped to develop a market entry strategy, and identified an attractive acquisition target

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