Go-to-Market Strategy for a Legal Voice Software Provider Targeting Small Law Firms in the U.S.

Go-to-market strategy: voice technology provider

Comprehensive go-to-market strategy for a legal voice software provider targeting small law firms in the U.S.

Client and project overview

Engaged by a provider of legal voice-productivity software to develop a strategy to target the U.S. small law firm market 

Key questions

• How is software currently used by lawyers to increase productivity, and what unmet needs exist?
• Is there an attractive opportunity to serve the small law firm market?
• How can the client best serve the needs of the market, and what product(s) and channel strategy would prove successful?

Methodology Highlights

• Assessed whether an organizer can build a substantial position
• Evaluated the existing portfolio, and the drivers of success
• Assessed and quantified addressable opportunity in-existing sectors – other sectors
• Compared other major organizers' growth strategies

Results

• Demonstrated that UBM had outperformed most competitors on growth and profitability as it benefiting from strong sectors and geographies
• Advised on possible acquisition targets which would deliver future growth and sustained performance
• Highlighted the implications of potential growth strategies, demonstrating the significant opportunity for organic and acquisition-led growth in a fragmented market