Go-to-Market Strategy for a Legal Voice Software Provider Targeting Small Law Firms in the U.S.

Go-to-Market Strategy for a Legal Voice Software Provider Targeting Small Law Firms in the U.S.

Florent Jarry • August 10, 2017
Florent Jarry • August 10, 2017

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Go-to-market strategy: voice technology provider

Comprehensive go-to-market strategy for a legal voice software provider targeting small law firms in the U.S.



Client and project overview

Engaged by a provider of legal voice-productivity software to develop a strategy to target the U.S. small law firm market 


Key questions

  • How is software currently used by lawyers to increase productivity, and what unmet needs exist?
  • Is there an attractive opportunity to serve the small law firm market?
  • How can the client best serve the needs of the market, and what product(s) and channel strategy would prove successful?


Methodology Highlights

  • Assessed whether an organizer can build a substantial position
  • Evaluated the existing portfolio, and the drivers of success
  • Assessed and quantified addressable opportunity in-existing sectors – other sectors
  • Compared other major organizers' growth strategies



Results

  • Demonstrated that UBM had outperformed most competitors on growth and profitability as it benefiting from strong sectors and geographies
  • Advised on possible acquisition targets which would deliver future growth and sustained performance
  • Highlighted the implications of potential growth strategies, demonstrating the significant opportunity for organic and acquisition-led growth in a fragmented market

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