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NEW YORK, July 15, 2025 — Grant Thornton Stax, a global strategy consulting firm specializing in commercial due diligence, value creation, and exit planning for private equity firms, PE-backed companies, hedge funds, and investment banks, announced today that it has been honored with a 2025 Sammy–Sales and Marketing Award, presented by the Business Intelligence Group. The company was recognized in the Power Players (Top Team) category for its outstanding performance in advancing modern sales and marketing through strategy, innovation, or creativity.
The Sammy–Sales and Marketing Awards celebrate the organizations, products, campaigns, and individuals leading the way in go-to-market excellence. Winners were selected by a panel of expert judges based on performance, alignment with business outcomes, and measurable success.
“Sales and marketing are now operating as one, which means success demands not just great ideas or great tools, but a team that brings both together,” said Russ Fordyce, CEO of the Business Intelligence Group. “The 2025 Sammy–Sales and Marketing Awards honor those making that vision real. We’re excited to recognize Stax for its leadership and results.”
The Grant Thornton Stax Marketing team was recognized for its scalable, multi-channel content initiative strategically aligned with firmwide goals and the company’s verticalization strategy. Launched in 2024, the program engaged more than 50 internal thought leaders and produced over 180 assets distributed across paid and organic channels. Integrated calls to action enabled CRM attribution of marketing-qualified leads, generating over $10M in sales pipeline and showcasing clear, measurable impact.
“We’re proud to be named a 2025 Sammy Award winner by the Business Intelligence Group,” said Jayson Traxler, CEO of Grant Thornton Stax. “This award is a testament to the strength and depth of the operational platform shaped under Joe Brownell’s leadership and the efforts of our cross-functional marketing team, purposefully built to serve the fast-paced, insight-driven needs of our private equity clients. By bringing together Grant Thornton Stax’s deep sector expertise and data-backed perspectives, we’ve created a thought leadership engine that delivers tangible value throughout the private equity investment lifecycle.”
To learn more about the Sammy – Sales and Marketing Awards, visit: Recognizing the Full Power of Sales and Marketing: Strategy, Technology and Creativity | News | Business Intelligence Group
About Grant Thornton Stax
Grant Thornton Stax is a global management consulting firm serving corporate and private equity clients across a broad range of industries including software/technology, healthcare, business services, industrial, consumer/retail, and education. The firm partners with clients to provide data-driven, actionable insights designed to drive growth, enhance profits, increase value, and make better investment decisions. Please visit www.stax.com and follow Grant Thornton Stax on LinkedIn, Instagram, Threads, and Facebook.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives with real-world experience. The organization's proprietary scoring system measures performance across multiple business domains and rewards companies whose achievements are significant and measurable.
Media Contacts
Joe Brownell
Global Head of Marketing
Stax
jbrownell@stax.com
Eliana Starbird
Chief Nominations Officer
Business Intelligence Group
+1 909-529-2737
contact@bintelligence.com
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