Commercial Due Diligence on a Technology-Led Marketing Services Provider

Commercial Due Diligence on a Technology-Led Marketing Services Provider

August 10, 2017
August 10, 2017

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Client and project overview

We were asked to conduct due diligence on a technology-led marketing services provider.


Key questions

  • How should the targets addressable market be defined, and what is the headroom for growth?
  • What is the target’s exposure to traditional print marketing? What is the monetization potential of the target’s proprietary marketing workflow software?
  • What’s the achievability of the target’s forecast to double revenues over a five-year period?
Source of revenue for artwork production penetration across creative agencies, early adopter advertisers, and advertisers

Methodology

  • Through a complex market model, and rigorous market and competitor analysis, we provided the client with a clear understanding of the business


Results

  • We established that the target was positioned in a vast addressable market, with significant headroom for growth
  • We confirmed that the target’s print exposure was to channels with a healthy outlook
  • We also made strategic recommendations on steps post-acquisition to position the asset for exit, including the role of the proprietary software


“AMR gave us an excellent understanding of this complex and opaque market – we were very encouraged by the conclusions they drew.”

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