Share
Digital strategy for construction shows portfolio (Events)
We supported the acquisition of a technology led marketing services provider through rigorous modelling and market analysis.
Client and project overview
We were engaged by a top-five event organizer to help develop a digital strategy for its construction shows portfolio.
Key questions
- How can the organiser’s exhibitor and visitor data be harnessed to develop new business information products?
- What is their revenue and new product potential?
- What are the key capability gaps and how can these be closed?
Highlights of our methodology
- Segmented exhibitor and visitor base to identify key exhibitor and visitor communities
- Mapped exhibitor and visitor workflows and information needs
- Researched business information products that can address these needs
- Run management workshops to identify key capability gaps and brainstorm ways of closing these
Results
- Our work identified customer readiness for a range of digital business information products
- For the key products we suggested a revenue model, indicative pricing opportunity and go-to-market strategy
- We identified key capability gaps including data skills and opportunities to partner or acquire new capabilities and quantified total revenue
“The insight applied to the research results was of high quality which is what one comes to expect of AMR.”
Read More
Palash MIsra was interviewed by PYMNTS to share his thoughts on AI's impact on FinTech. See what perspectives Palash shared on current investor priorities.
Grant Thornton Stax congratulates Tyler Michaels on being recognized at the 2026 Consulting Magazine Rising Star Awards for Software & Technology. Read more here.
We are proud to congratulate Yiwei Jiang on being recognized at the 2026 Consulting Magazine Rising Star Awards in the category of Thought Leadership and Intellectual Capital. Read more.
Grant Thornton Stax Partner Chen Liu demonstrates our AI risk framework within a specific vertical software segment (GovTech ERPs). Read more about the our framework here.
Modernization is reshaping GovTech. See how resilient budgets, fragmented markets, and platform consolidation are creating new investment opportunities. Read more.
Grant Thornton Stax Director Sam Pinkes was recently featured by The Food Institute where she offered commentary around the growing humanization trend among pet owners. Read more.