Assessment of Potential Bendon and Dalmatian Press Merger

Assessment of Potential Bendon and Dalmatian Press Merger

June 19, 2019
June 19, 2019

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Client and project overview

As part of the commercial due diligence (CDD) process, AMR (acquired by Stax in 2022) assessed the logic and attractiveness of a merger between Bendon (owned by Wicks, a New York-based private equity fund specializing in information, education and media) and Dalmatian Press.


CDD key questions

  • Will coloring and activity (C&A) be an attractive market in the next 3 to 5 years?
  • Do Bendon and Dalmatian have sustainable competitive advantages?
  • What are the prospects for the combined businesses?


Competitor positioning within the core market

Highlights of methodology

  • Analysed the C&A sector to identify core product categories
  • Researched the main sources of revenues from Bendon and Dalmation
  • Defined the channels of distribution to identify which produced the best performance


Results

By conducting CDD, we were able to:

  • Identify not just where the value lies in the core market, but also in the key segments.
  • Asses the drivers of growth potential
  • Research segmented customer behavior and assess customer satisfaction levels
  • provide critical analysis of the potential competitive advantages and market share gain that would result from the merger. We also supported the investment and integration plan

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