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Client and project overview
As part of the commercial due diligence (CDD) process, AMR (acquired by Stax in 2022) assessed the logic and attractiveness of a merger between Bendon (owned by Wicks, a New York-based private equity fund specializing in information, education and media) and Dalmatian Press.
CDD key questions
- Will coloring and activity (C&A) be an attractive market in the next 3 to 5 years?
- Do Bendon and Dalmatian have sustainable competitive advantages?
- What are the prospects for the combined businesses?
Highlights of methodology
- Analysed the C&A sector to identify core product categories
- Researched the main sources of revenues from Bendon and Dalmation
- Defined the channels of distribution to identify which produced the best performance
Results
By conducting CDD, we were able to:
- Identify not just where the value lies in the core market, but also in the key segments.
- Asses the drivers of growth potential
- Research segmented customer behavior and assess customer satisfaction levels
- provide critical analysis of the potential competitive advantages and market share gain that would result from the merger. We also supported the investment and integration plan
“As usual, AMR delivered on this project. Their insights and analysis into this market were critical to our investment process and will be used by our portfolio companies as a guide to their future strategy.“ The Wicks Group of Companies
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