Investment Considerations for B2C E-commerce

Stax relied heavily on primary research:

• Web survey of customers/partners, non-customers, and industry experts
• Targeted phone interviews customers, non-customers, and industry experts

Secondary research was then conducted to validate primary insights.

Our final deliverable quantified the annual addressable market opportunity available to the Target on a segmented basis (i.e., midmarket, enterprise, etc.) in the e-commerce market.

• Stax mapped the e-commerce competitive landscape, Target’s positioning, and its right-to-win versus key competitors on a segmented basis. 
• Outlined the customer purchasing process and the Target’s alignment to that process across key market segments, including alignment to agencies (creative, digital, etc.), systems integrators, and other potential partners.

We additionally conducted a growth outlook assessment for the Target based on: 

• Forecasted annual market opportunity
• Company win rates
• Customer spend growth
• Customer churn

This included an analysis on the Target’s current and future market share vs. key competitors on a segmented basis and its ability to move up-market to serve larger organizations.

Stax outlined the key investment considerations for the Target along with market opportunities, which helped our Client to make a more informed investment decision.