Image of Rob Larson

Rob Larson

Director

Boston

Rob Larson

Director

About

Rob Larson is a Director in the Boston office with over 15 years of experience spanning strategy consulting, private equity investing, and operating roles.


At Stax, Rob focuses primarily in healthcare, regularly leading projects across the following:

  • Physician practices (value-based care, primary care, behavioral health, surgery, dermatology, GI, women’s health, etc.)
  • Other practices (dental, physical therapy, optometry, nutrition, wellness, etc.)
  • Facilities (hospitals, ASCs, urgent care centers, imaging centers, ED/OR staffing, etc.)
  • Long-term care (home health, hospice, palliative, skilled nursing, senior living, etc.)
  • Healthcare IT (EHR, practice management, population health, patient engagement, RCM, payments, etc.)
  • Payors / insurance (Medicare Advantage, managed Medicaid, QHPs, self-ensured employers, etc.)
  • Medical devices/equipment (contract manufacturing, supporting services, distribution, etc.)
  • Biopharma (CROs, manufacturing, commercialization services, policy, etc.)


Prior to Stax, Rob performed strategy consulting at Monitor Group for the private equity (Monitor Clipper Partners), pharmaceutical, biotech and software industries; hospital consulting with the Chartis Group; and private equity consulting at Investor Group Services.


Rob previously worked in the private equity industry as an investment professional for WPA, a PE firm based in Boston with a fund focused on emerging markets, and for Lyceum Capital, a London-based PE firm with a fund focused on business services in the UK.


Rob also has operating experience gained on the corporate strategy team and later as chief of staff to the CEO at ING Direct, the largest online bank in the U.S., and as chief strategy officer and head of product at the Society of Grownups, a financial literacy startup backed by a $35M investment from MassMutual.


Rob has an M.B.A. from The Wharton School and a B.S. in Physics from Brigham Young University.

Extracurricular

As a married family man, Rob definitely has his hands full. If he isn’t coaching his youngest daughter’s basketball team or climbing rock walls with his oldest daughter, he’s spending quality time with his son doing what all fathers and sons enjoy— melting aluminum cans and casting them into sculptures with their homemade backyard foundry.

Stax Advises Rubicon on its Investment in Vimly Benefit Solutions
27 Feb, 2024
Stax congratulates Rubicon Technology Partners on their recent investment in Vimly Benefit Solutions, an employee benefits solutions provider. Learn more.
06 Feb, 2024
Stax hosted investment professionals from healthcare-focused private equity firms in New York to discuss investment themes in specialty-specific practice management / EHR software. The event was co-sponsored with investment banking advisory firm Evercore and regulatory and reimbursement advisory firm Farragut Square Group. The discussion was facilitated by Stax Healthcare group lead Rob Larson. Demand for purpose-built specialty practice management software has grown over the last ~5-10 years as these solutions continue to take share from large incumbents with limited specialty workflows. Private capital deal activity has supported growth and innovation as there is a broad range of strategies to pursue by software type or medical specialty. Stax’s breakfast briefing took a deeper look at considerations for evaluating investment in the space, including common pitfalls we’ve seen supporting transactions over the years. In addition, Evercore provided recent transaction history and valuation multiples, as well as identifying assets expected to come to market in the next 12-24 months. Further, Farragut Square Group added commentary covering regulatory considerations, including reimbursement expectations and their potential implication to investment strategies. The discussions covered the following topics:
Show More
Image of Rob Larson

Rob Larson

Director

Boston

About

Rob Larson is a Director in the Boston office with over 15 years of experience spanning strategy consulting, private equity investing, and operating roles.


At Stax, Rob focuses primarily in healthcare, regularly leading projects across the following:

  • Physician practices (value-based care, primary care, behavioral health, surgery, dermatology, GI, women’s health, etc.)
  • Other practices (dental, physical therapy, optometry, nutrition, wellness, etc.)
  • Facilities (hospitals, ASCs, urgent care centers, imaging centers, ED/OR staffing, etc.)
  • Long-term care (home health, hospice, palliative, skilled nursing, senior living, etc.)
  • Healthcare IT (EHR, practice management, population health, patient engagement, RCM, payments, etc.)
  • Payors / insurance (Medicare Advantage, managed Medicaid, QHPs, self-ensured employers, etc.)
  • Medical devices/equipment (contract manufacturing, supporting services, distribution, etc.)
  • Biopharma (CROs, manufacturing, commercialization services, policy, etc.)


Prior to Stax, Rob performed strategy consulting at Monitor Group for the private equity (Monitor Clipper Partners), pharmaceutical, biotech and software industries; hospital consulting with the Chartis Group; and private equity consulting at Investor Group Services.


Rob previously worked in the private equity industry as an investment professional for WPA, a PE firm based in Boston with a fund focused on emerging markets, and for Lyceum Capital, a London-based PE firm with a fund focused on business services in the UK.


Rob also has operating experience gained on the corporate strategy team and later as chief of staff to the CEO at ING Direct, the largest online bank in the U.S., and as chief strategy officer and head of product at the Society of Grownups, a financial literacy startup backed by a $35M investment from MassMutual.


Rob has an M.B.A. from The Wharton School and a B.S. in Physics from Brigham Young University.

Extracurricular

As a married family man, Rob definitely has his hands full. If he isn’t coaching his youngest daughter’s basketball team or climbing rock walls with his oldest daughter, he’s spending quality time with his son doing what all fathers and sons enjoy— melting aluminum cans and casting them into sculptures with their homemade backyard foundry.

Stax Advises Rubicon on its Investment in Vimly Benefit Solutions
27 Feb, 2024
Stax congratulates Rubicon Technology Partners on their recent investment in Vimly Benefit Solutions, an employee benefits solutions provider. Learn more.
06 Feb, 2024
Stax hosted investment professionals from healthcare-focused private equity firms in New York to discuss investment themes in specialty-specific practice management / EHR software. The event was co-sponsored with investment banking advisory firm Evercore and regulatory and reimbursement advisory firm Farragut Square Group. The discussion was facilitated by Stax Healthcare group lead Rob Larson. Demand for purpose-built specialty practice management software has grown over the last ~5-10 years as these solutions continue to take share from large incumbents with limited specialty workflows. Private capital deal activity has supported growth and innovation as there is a broad range of strategies to pursue by software type or medical specialty. Stax’s breakfast briefing took a deeper look at considerations for evaluating investment in the space, including common pitfalls we’ve seen supporting transactions over the years. In addition, Evercore provided recent transaction history and valuation multiples, as well as identifying assets expected to come to market in the next 12-24 months. Further, Farragut Square Group added commentary covering regulatory considerations, including reimbursement expectations and their potential implication to investment strategies. The discussions covered the following topics:
Show More

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