Through the end of 2020 and well into Q2, possibly Q3 of 2021, COVID-19 will remain a challenge for all commerce. Tech companies globally and
in Israel will find challenges and opportunities as they re-assess their end-markets and client segmentation.
Below are several specific considerations for product development, marketing, sales and M&A.
To scale up in international markets, Israeli companies have typically had to establish foreign headquarters,
or sell the business to an international company to be closer to customers for sales, service, and customer
feedback for product development. However, for the remainder of 2020 and first half of 2021, there will be
limited in-person relationship building, no large sales presentations, customer conferences, nor large scale-in
person training. This may create a window of opportunity for many tech companies that do not have the
advantage of a large local presence. Israeli companies must leverage this opportunity by becoming more
creative about “getting in the door” and integrating information flows aro und customer needs, feedback, and
Things to consider for product requirements:
Things to consider for targeting, sales and marketing:
How management teams can inform action on product, sales, and M&A strategies:
Stax Inc. is a global management consulting firm, headquartered in Boston with offices in Chicago, New York,
and Colombo, Sri Lanka. With more than 25 years of experience, Stax advises the world’s largest public and
private corporations, private equity firms, their portfolio operations groups and portfolio companies across a
broad range of industries including software/technology, healthcare, business services, industrial,
consumer/retail, and education. The firm partners with clients to provide data-driven, actionable insights
designed to drive growth, enhance profits, increase value, and make better investment decisions.
itrek introduces tomorrow’s leaders in business, law, policy and STEM to Israel, helping them experience
Israel firsthand through peer-led, week-long treks. With over 18,000 graduate student participants across 103
nationalities since its launch in 2012, itrek brings the richness and complexity of Israel to life through treks that
combine education, culture, and fun.
Note: Reprinted from the Start-up Nation Central The Post Covid-19 New Normal Report- How the Israeli tech ecosystem can help shape the post-panedemic era.
Author : Rafi Musher, Founder and CEO, Stax Inc.; Founder and Chairman, itrek