Share
We helped a leading conference organizer to adjust its pricing model and to transform its financial performance.
Client and project overview
- A conference for professionals was struggling. It had declining sponsorship sales and had kept delegate fees flat for 10 years due to competition
- It now needed a pricing structure that would allow it to maximize delegate revenues
Key question
- How can overall revenue decline be stalled, whilst maintaining delegate attendance levels?
Our methodology
- We carried out an analysis of historic attendance patterns, delegate data and competitor events
- Combining this analysis with in depth delegate interviews and an online delegate survey, AMR developed a delegate segmentation to inform potential pricing scenarios
Results
- We developed a series of pricing scenarios detailing revenue uplift opportunities together with the likely impact on attendance
- We also designed an implementation plan to mitigate delegate loss by phasing price increases and improving both marketing and the event itself
- The impact on delegate revenues from the new pricing strategy was c.30% per annum
“AMR did an extremely good job getting to an audience that is very difficult to reach. With our new pricing strategy we went on to achieve an eight x RoI. That’s when you know that a piece of work was worth it.”
Read More
Stax hosted healthcare-focused PE professionals in NYC to discuss a range of topics including scalable, tech-enabled behavioral health investments amid evolving care models and reimbursement. Click to learn more about what this event covered and how you can learn more.
With AI education now a national priority, Miriam El-Baz highlights in her latest article how investor focus is shifting to classroom adoption and long-term, responsible impact. Learn more.
Stax congratulates Bow River Capital on the successful sale of Progressive Roofing, provider commercial roofing installation services, to TopBuild. Click here to read more.
Following the release of the NHS 10-Year Plan yesterday, Stax explores what it means for independent sector providers and healthcare investors. Read more.
In this recent Reuters special report, Phil Dunne highlights why automakers struggle to match Chinese carmakers—but still hold key advantages, especially in Europe. Click here to read more.
Senior Managing Director Robert Lytle was featured by Carta in their latest article, discussing the impacts of tariffs on M&A and portfolio companies. Click here to read more.