Investigating the Market for Interactive Media

Stax sought to understand market dynamics and the Target's positioning and 

performance among competitors, leveraging primary research such as phone interviews and web surveys, further supplemented by additional secondary research:

• Phone calls with the Target’s customers, competitor's customers, non-adopters, and industry experts
• Web-based survey of the Target’s customers, competitor's customers, and non-adopters 

Our deliverable included:

• Detailed information on the expected market growth over the next 3 years
• Business segment level Target growth potential
• Implications for growth in hosting and livestreaming services post the Covid sector boom.

Stax uncovered key purchasing criteria for enterprise customers, including customer

implications based on those findings.

• Outlined the competitive landscape, providing a view on the Target’s positioning vs. competitors across its business divisions
• Customer pain points
• Key strategic and operational issues that may have worsened the Target’s positioning
• Suggestions for improvement.

Finally, Stax provided user case studies to portray common themes and sentiments among the Target’s customer base.

Stax helped the Client to better understand the market for interactive media, along with the competitive landscape and the Target’s value proposition in the space to support the Client's investment decision.