Investigating the Market for Interactive Media

March 16, 2023

Investment Opportunities in Software as a Service (SaaS)

An investor engaged Stax to assess the attractiveness of a potential investment in a Software as a Service (SaaS) video hosting, sharing, and services platform.

Specifically, Stax sought to assess the market opportunity and outlook for the Target’s

relevant video hosting, livestreaming, and webinar services used across key self-serve and enterprise accounts.

We also assessed:

Usage dynamics and outlook, voice of customer, and the video hosting competitive landscape.
The strength and stability of the Target’s self-serve and enterprise competitive position
The Target’s growth opportunities within the self-serve segment

Find out more

Planning Strategy

Stax sought to understand market dynamics and the Target's positioning and

performance among competitors, leveraging primary research such as phone interviews and web surveys, further supplemented by additional secondary research:

Phone calls with the Target’s customers, competitor's customers, non-adopters, and industry experts
Web-based survey of the Target’s customers, competitor's customers, and non-adopters

Find out more

Trends in the Market

Our deliverable included:

Detailed information on the expected market growth over the next 3 years
Business segment level Target growth potential
Implications for growth in hosting and livestreaming services post the Covid sector boom.

Stax uncovered key purchasing criteria for enterprise customers, including customer

implications based on those findings.

Outlined the competitive landscape, providing a view on the Target’s positioning vs. competitors across its business divisions
Customer pain points
Key strategic and operational issues that may have worsened the Target’s positioning
Suggestions for improvement.

Finally, Stax provided user case studies to portray common themes and sentiments among the Target’s customer base.

Find out more

A Deeper Look into the Market

Stax helped the Client to better understand the market for interactive media, along with the competitive landscape and the Target’s value proposition in the space to support the Client's investment decision.

Find out more

Investment Opportunities in Software as a Service (SaaS)

An investor engaged Stax to assess the attractiveness of a potential investment in a Software as a Service (SaaS) video hosting, sharing, and services platform.

Specifically, Stax sought to assess the market opportunity and outlook for the Target’s relevant video hosting, livestreaming, and webinar services used across key self-serve and enterprise accounts.

We also assessed:

Usage dynamics and outlook, voice of customer, and the video hosting competitive landscape.
The strength and stability of the Target’s self-serve and enterprise competitive position
The Target’s growth opportunities within the self-serve segment

Find out more

Planning Strategy

Stax sought to understand market dynamics and the Target's positioning and

performance among competitors, leveraging primary research such as phone interviews and web surveys, further supplemented by additional secondary research:

Phone calls with the Target’s customers, competitor's customers, non-adopters, and industry experts
Web-based survey of the Target’s customers, competitor's customers, and non-adopters

Find out more

Trends in the Market

Our deliverable included:

Detailed information on the expected market growth over the next 3 years
Business segment level Target growth potential
Implications for growth in hosting and livestreaming services post the Covid sector boom.

Stax uncovered key purchasing criteria for enterprise customers, including customer

implications based on those findings.

Outlined the competitive landscape, providing a view on the Target’s positioning vs. competitors across its business divisions
Customer pain points
Key strategic and operational issues that may have worsened the Target’s positioning
Suggestions for improvement.

Finally, Stax provided user case studies to portray common themes and sentiments among the Target’s customer base.

Find out more

A Deeper Look into the Market

Stax helped the Client to better understand the market for interactive

media, along with the competitive landscape and the Target’s value proposition in the space to support the Client's investment decision.

Find out more

Investment Opportunities in Software as a Service (SaaS)

An investor engaged Stax to assess the attractiveness of a potential investment in a Software as a Service (SaaS) video hosting, sharing, and services platform.

We also assessed:

Usage dynamics and outlook, voice of customer, and the video hosting competitive landscape.
The strength and stability of the Target’s self-serve and enterprise competitive position
The Target’s growth opportunities within the self-serve segment

Find out more

Planning Strategy

Stax sought to understand market dynamics and the Target's

positioning and performance among competitors, leveraging primary research such as phone interviews and web surveys, further supplemented by additional secondary research:

Phone calls with the Target’s customers, competitor's customers, non-adopters, and industry experts
Web-based survey of the Target’s customers, competitor's customers, and non-adopters

Find out more

Trends in the Market

Our deliverable included:

Detailed information on the expected market growth over the next 3 years
Business segment level Target growth potential
Implications for growth in hosting and livestreaming services post the Covid sector boom.

Stax uncovered key purchasing criteria for enterprise customers, including customer implications based on those findings.

Outlined the competitive landscape, providing a view on the Target’s positioning vs. competitors across its business divisions
Customer pain points
Key strategic and operational issues that may have worsened the Target’s positioning
Suggestions for improvement.

Finally, Stax provided user case studies to portray common themes and sentiments among the Target’s customer base.

Find out more

A Deeper Look into the Market

Stax helped the Client to better understand the

market for interactive media, along with the

competitive landscape and the Target’s value proposition

in the space to support the Client's investment decision.

Find out more