Analytics Infrastructure to Deliver Customer Insights for a Residential Services Business

Stax’s fact-base was constructed from extensive primary and secondary research conducted through both a field survey and targeted interviews:

• A web survey of customers/partners, non-customers, and industry experts
• Targeted phone interviews with customers/partners, non-customers, and industry experts

Through extensive research, Stax was able to provide the Client with:

• A market size for the MSP sector, expected growth rates over the next few years, and drivers of future growth.
• An understanding of the consumer spend in the sector over the next three years 
• An understanding of current adoption and penetration rates, to estimate market opportunity for further growth
• An evaluation of the Target’s market share

This included an insightful analysis on the Target’s customers to discern customer churn and win rates which provided a viewpoint on how macro risks will affect future growth.

A competitive analysis was also conducted to understand the Target’s value proposition and impending risks, including solutions/opportunities to mitigate competitive pressure.

Stax assessment allowed the PE firm to understand the market size and runway for additional adoption in the managed services sector. 

By highlighting the Target’s strengths and opportunities, the Client was able to make an informed investment decision.