An Evalutation of Investment Opportunities in the Digital Advertising Space ​

An Evalutation of Investment Opportunities in the Digital Advertising Space ​

March 8, 2023
March 8, 2023

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Investment Opportunities in Digital Advertising

An investor Client engaged Stax to complete an assessment of the 

digital advertising market and companies operating in the space.​


Stax assessed: 

  • Advertising ​budget trends​
  • Social media​ & short form video platform performance ​& positioning​
  • SEM platform performance & positioning​, trends in linear, OTT, & CTV television budgets​,
  • How these budgets were impacted by the macro environment

Find out more

Planning Strategy

Stax assembled a fact base to evaluate trends and developments 

occurring in the online advertising space. 


We developed a field level perspective of the current and projected trends in the advertising space using a two methods: ​

  1. Phone interviews with advertising decision makers​, ad agencies, and industry experts
  2. Web survey across advertising decision makers and​ ad agencies​​

Find out more

Trends in the Market

Stax deliverables provided:

  • Current and projected ad budget trends
  • Drivers of increasing topline ad budgets
  • Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

  • Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds) 
  • The most popular and dominant platforms within each segment.​

The client was presented with:

  • Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc. ​

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of 

digital advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.​

Find out more

Investment Opportunities in Digital Advertising

An investor Client engaged Stax to complete an assessment of the digital advertising market and companies operating in the space.​


Stax assessed: 

  • Advertising ​budget trends​
  • Social media​ & short form video platform performance ​& positioning​
  • SEM platform performance & positioning​, trends in linear, OTT, & CTV television budgets​,
  • How these budgets were impacted by the macro environment

Find out more

Planning Strategy

Stax assembled a fact base to evaluate trends and 

developments occurring in the online advertising space. 


We developed a field level perspective of the current and 

projected trends in the advertising space using a two methods: ​


  1. Phone interviews with advertising decision makers​, ad agencies, and industry experts
  2. Web survey across advertising decision makers and​ ad agencies​​

Find out more

Trends in the Market

Stax deliverables provided:

  • Current and projected ad budget trends
  • Drivers of increasing topline ad budgets
  • Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

  • Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds) 
  • The most popular and dominant platforms within each segment.​

The client was presented with:

  • Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc. ​

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of digital advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.​

Find out more

Investment Opportunities in Digital Advertising


An investor Client engaged Stax to complete an assessment of the digital advertising market and companies 

operating in the space.​


Stax assessed: 

  • Advertising ​budget trends​
  • Social media​ & short form video platform performance ​& positioning​
  • SEM platform performance & positioning​, trends in linear, OTT, & CTV television budgets​,
  • How these budgets were impacted by the macro environment

Find out more

Planning Strategy


Stax assembled a fact base to evaluate trends and developments occurring in the online advertising space. 


We developed a field level perspective of the current and projected trends in the advertising space using a two methods: ​


  1. Phone interviews with advertising decision makers​, ad agencies, and industry experts
  2. Web survey across advertising decision makers and​ ad agencies​​

Find out more

Trends in the Market


Stax deliverables provided:

  • Current and projected ad budget trends
  • Drivers of increasing topline ad budgets
  • Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

  • Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds) 
  • The most popular and dominant platforms within each segment.​

The client was presented with:

  • Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc. ​

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of digital 

advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.​

Find out more

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