An Evalutation of Investment Opportunities in the Digital Advertising Space

March 8, 2023

Investment Opportunities in Digital Advertising

An investor Client engaged Stax to complete an assessment of the

digital advertising market and companies operating in the space.

Stax assessed:

Advertising budget trends
Social media & short form video platform performance & positioning
SEM platform performance & positioning, trends in linear, OTT, & CTV television budgets,
How these budgets were impacted by the macro environment

Find out more

Planning Strategy

Stax assembled a fact base to evaluate trends and developments

occurring in the online advertising space.

We developed a field level perspective of the current and projected trends in the advertising space using a two methods:

Phone interviews with advertising decision makers, ad agencies, and industry experts
Web survey across advertising decision makers and ad agencies

Find out more

Trends in the Market

Stax deliverables provided:

Current and projected ad budget trends
Drivers of increasing topline ad budgets
Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds)
The most popular and dominant platforms within each segment.

The client was presented with:

Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc.

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of

digital advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.

Find out more

Investment Opportunities in Digital Advertising

An investor Client engaged Stax to complete an assessment of the digital advertising market and companies operating in the space.

Stax assessed:

Advertising budget trends
Social media & short form video platform performance & positioning
SEM platform performance & positioning, trends in linear, OTT, & CTV television budgets,
How these budgets were impacted by the macro environment

Find out more

Planning Strategy

Stax assembled a fact base to evaluate trends and

developments occurring in the online advertising space.

We developed a field level perspective of the current and

projected trends in the advertising space using a two methods:

Phone interviews with advertising decision makers, ad agencies, and industry experts
Web survey across advertising decision makers and ad agencies

Find out more

Trends in the Market

Stax deliverables provided:

Current and projected ad budget trends
Drivers of increasing topline ad budgets
Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds)
The most popular and dominant platforms within each segment.

The client was presented with:

Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc.

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of digital advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.

Find out more

Investment Opportunities in Digital Advertising

An investor Client engaged Stax to complete an assessment of the digital advertising market and companies

operating in the space.

Stax assessed:

Advertising budget trends
Social media & short form video platform performance & positioning
SEM platform performance & positioning, trends in linear, OTT, & CTV television budgets,
How these budgets were impacted by the macro environment

Find out more

Planning Strategy

Stax assembled a fact base to evaluate trends and developments occurring in the online advertising space.

We developed a field level perspective of the current and projected trends in the advertising space using a two methods:

Phone interviews with advertising decision makers, ad agencies, and industry experts
Web survey across advertising decision makers and ad agencies

Find out more

Trends in the Market

Stax deliverables provided:

Current and projected ad budget trends
Drivers of increasing topline ad budgets
Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds)
The most popular and dominant platforms within each segment.

The client was presented with:

Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc.

Find out more

A Deeper Look into the Market

Stax analysis helped the Client to obtain a market-based view of digital

advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.

Find out more

From AI Discovery to Advertising: Where Investors Should Look Next

An Evalutation of Investment Opportunities in the Digital Advertising Space