An Evalutation of Investment Opportunities in the Digital Advertising Space ​

Stax assembled a fact base to evaluate trends and developments 

occurring in the online advertising space. 

We developed a field level perspective of the current and projected trends in the advertising space using a two methods: ​

1. Phone interviews with advertising decision makers​, ad agencies, and industry experts
2. Web survey across advertising decision makers and​ ad agencies​​

Stax deliverables provided:

• Current and projected ad budget trends
• Drivers of increasing topline ad budgets
• Market commentary and macro indicators to validate these projections.

Within the deliverable, Stax provided detailed analysis on:

• Budget allocation and breakdown of budgets for each platform (social media, SEO, OTT, CTV, Display adds) 
• The most popular and dominant platforms within each segment.​

The client was presented with:

• Opportunities and challenges faced by these platforms due to market developments, regulatory changes, evolving privacy requirements, etc. ​

Stax analysis helped the Client to obtain a market-based view of 

digital advertising trends relative to the current state of brands’ marketing budgets, and the impact of the macro environment on ad budgets.​