Speaking with BizReport, Palash Misra discusses trends and the cause of growth in the marketing technology space:
“[The growth that is occurring] is attributable to the M&A that is occurring. Industry giants such as Adobe, Oracle, and Salesforce.com continue to consolidate the market in order to bolster their current offerings and expand into new market segments. That continuous M&A drives newer start-ups to offer a market alternative (while also giving them a possible exit down the line),” said Palash Misra, Director, Stax.
You can read the full article here.