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Go-to-market strategy: voice technology provider
Comprehensive go-to-market strategy for a legal voice software provider targeting small law firms in the U.S.
Client and project overview
- Engaged by a provider of legal voice-productivity software to develop a strategy to target the U.S. small law firm market
Key questions
- How is software currently used by lawyers to increase productivity, and what unmet needs exist?
- Is there an attractive opportunity to serve the small law firm market?
- How can the client best serve the needs of the market, and what product(s) and channel strategy would prove successful?
Methodology Highlights
- Assessed whether an organizer can build a substantial position
- Evaluated the existing portfolio, and the drivers of success
- Assessed and quantified addressable opportunity in-existing sectors – other sectors
- Compared other major organizers' growth strategies
Results
- Demonstrated that UBM had outperformed most competitors on growth and profitability as it benefiting from strong sectors and geographies
- Advised on possible acquisition targets which would deliver future growth and sustained performance
- Highlighted the implications of potential growth strategies, demonstrating the significant opportunity for organic and acquisition-led growth in a fragmented market
“Thank you very much – a valuable insight on every page and 11 pages of the final report were simply outstanding."
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