As businesses and consumers increasingly use digitized platforms
for a variety of needs, large
pools of organic consumer feedback are created through customer reviews on social media. This
largescale unprompted feedback is a goldmine of useful insights for business growth. Innovative
companies are using social data to supplement traditional surveys to monitor customer sentiment
— to stay relevant and ahead of the curve.
In this environment where the need for timely customer centric
insights has gained major
significance, Stax aims to help companies by leveraging social media data and our advanced
analytics to generate valuable insights.
Social data when compared to traditional surveys are valuable as
they are organic unprompted
feedback, and they have the advantage of scale, time, and cost efficiencies. However, they pose
additional challenges as they are usually unstructured data which is difficult to analyze.
Social sense is a proprietary tool designed and developed by Stax
which enables us to generate timely and impactful business insights using organic consumer feedback
data. SocialSense combines our experience in data extraction, analysis and visual storytelling with
natural language processing and machine learning algorithms, which is used to inform businesses of
their strengths, weaknesses, and potential growth opportunities in the eyes of its consumers.
Stax performs an extensive set of analysis to provide
comprehensive insights, allowing us to
provide a customized solution to a vast array of business needs.
SocialSense has been used across a wide range of industries,
providing insights for both business- to- business and business- to-consumer companies.
SocialSense has provided nuanced, relevant insights to clients across these industries
based on social media analytics for Quick Service Restaurants (QSR)
“Due Diligence” using
social media analytics for a renowned PE Firm
Social standing in
the Texas BBQ QSR chain market