As businesses and consumers increasingly use digitized platforms
for a variety of needs, large
pools of organic consumer feedback are created through customer reviews on social media. This
largescale unprompted feedback is a goldmine of useful insights for business growth. Innovative
companies are using social data to supplement traditional surveys to monitor customer sentiment
— to stay relevant and ahead of the curve.
In this environment where the need for timely customer centric
insights has gained major
significance, Stax aims to help companies by leveraging social media data and our advanced
analytics to generate valuable insights.
Social data when compared to traditional surveys are valuable as
they are organic unprompted
feedback, and they have the advantage of scale, time, and cost efficiencies. However, they pose
additional challenges as they are usually unstructured data which is difficult to analyze.
Stax performs an extensive set of analysis to provide
comprehensive insights, allowing us to
provide a customized solution to a vast array of business needs.
SocialSense has provided nuanced, relevant insights to clients across these industries
A renowned private equity firm focused on investement in the IT sector had identified a project
management software provider as a potential acquisition. The firm engaged Stax to help identify
the drivers of customer satisfaction as well as user pain points over time.
We extracted and processed thousands of reviews and comments from
a variety of sources.
SocialSense allowed for the capture and examination of common themes and areas of interest.
Analyzing reviews through SocialSense, paired with our
multi-disciplinary domain expertise,
helped to identify the drivers of satisfaction as well as actionable areas for improvements for
For more information please reach out to us on firstname.lastname@example.org