As businesses and consumers increasingly use digitized platforms for a variety of needs, large pools of organic consumer feedback are created through customer reviews on social media. This largescale unprompted feedback is a goldmine of useful insights for business growth. Innovative companies are using social data to supplement traditional surveys to monitor customer sentiment — to stay relevant and ahead of the curve.

In this environment where the need for timely customer centric insights has gained major significance, Stax aims to help companies by leveraging social media data and our advanced analytics to generate valuable insights.

Social data when compared to traditional surveys are valuable as they are organic unprompted feedback, and they have the advantage of scale, time, and cost efficiencies. However, they pose additional challenges as they are usually unstructured data which is difficult to analyze.

What is SocialSense?

Social sense is a proprietary tool designed and developed by Stax which enables us to generate timely and impactful business insights using organic consumer feedback data. SocialSense combines our experience in data extraction, analysis and visual storytelling with natural language processing and machine learning algorithms, which is used to inform businesses of their strengths, weaknesses, and potential growth opportunities in the eyes of its consumers.


Stax performs an extensive set of analysis to provide comprehensive insights, allowing us to provide a customized solution to a vast array of business needs.

  • Full-scale data extraction
  • Historical Analysis
  • Competitor Landscaping
  • Location-level Analysis
  • Deeper dives into all key drivers of satisfaction
  • Product or service-level Analysis

Our Customers

SocialSense has been used across a wide range of industries, providing insights for both business- to- business and business- to-consumer companies.


SocialSense has provided nuanced, relevant insights to clients across these industries