A renowned private equity firm focused on investement in the IT sector had identified a project management software provider as a potential acquisition.
The firm engaged Stax to help identify the drivers of customer satisfaction as well as user pain points over time.
An in-depth view of customer sentiment over time.
Identified specific and actionable areas of improvement.
Disclosure of user pain points, which can be addressed to improve overall customer sentiment.
Identified key opportunities and competitive advantages which could be used to stimulate growth.
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