Our Client, a Sri Lankan IT services provider with presence in the U.S. was interested in growing its remote IT support business to capture further market share.
The Client required funding along with key investor knowledge and insight to assist them in their growth plans.
Initially, our engagement involved the development of a growth strategy for the Client. During this phase, we conducted secondary research and a web survey to gain consumer insight on pricing models, purchasing criteria, etc.
Next, we developed an information memorandum (IM) communicating the strategy roadmap, the opportunity in the U.S. market, and the financials of the company.
Our findings and recommendations enabled our Client to gain better clarity on the U.S. market and their growth strategy.
The Client used the IM in approaching investors and Stax remained a consulting partner throughout the process.
Our findings suggested that there was a significant opportunity in the U.S. market for a low cost cloud app support provider especially in the micro SMB and consumer market segments.
Our Client’s strong customer loyalty coupled with its alignment across various industries provided them with a competitive advantage which we highlighted in the IM.
We also presented forecasted financials in the IM, and together with the Client arrived at an ask from a strategic investor.