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When Less Data is Enough Data

The world is moving faster and we want answers in real time, or at least an answer that’s better than a guess. A question I often have is when does a sample reach critical mass to gain conviction? It’s somewhere between 0% of the data and 100%. But where?

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4 Investment Considerations for Digital Media Investors

By Griffin Weiler, Senior Strategy Consultant, Stax Inc.

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Stax Alumni Series – Nathan Marroquin

In the latest installment of the Stax Alumni Series, Nathan Marroquin shares his experience as a Research Associate in Stax Chicago.

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Stax Alumni Series – Tyler Nelms

One of our past alums, Tyler Nelms, shares his unique experience as a Stax Research Associate in the latest Stax Alumni Series profile.

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Which Book Should I Read Next?

I love to read but each time I finish a book I run into the same problem: What do I read next? The platforms I use should have plenty of data to help me solve this problem.

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Stax Alumni Series – Kate Willard

At Stax, you are always part of the family, whether you are currently working with us or have moved on to new professional opportunities. Through the Stax Alumni Series, we catch up with some of our past alums.

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Analyzing and Predicting Starbucks’ Location Strategy

In Boston, it feels like you can’t walk more than a block without seeing a Starbucks. In fact, within about a one-mile radius of Stax’s Boston office in any direction, we have 15(!) Starbucks locations.

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Press releases

Stax Inc. Hires Andy Macey as Managing Director

Stax Inc., a global strategy consultancy, today announced the hiring of Andy Macey as a Managing Director in the firm’s Boston office.

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Stax Inc. Promotes Brett Conradt and Jeremy Wall to Managing Director

Stax Inc., a global strategy consultancy, today announced the promotions of Brett Conradt and Jeremy Wall to Managing Directors in the firm’s Chicago office.

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Stax Inc. Brings Aboard Two Experienced Consulting Directors

Stax is pleased to welcome Prashant Tewari and Palash Misra, two highly seasoned professionals who have joined its Boston office as directors.

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Israel & Co. Hosts Meeting with Israeli President Shimon Peres

Five top U.S. business school delegations met with Peres to discuss innovation, global needs, what Israel is doing and how the students can contribute.

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How Stax Helps Retailers Improve Performance

Stax can help retailers ranging from department stores to specialty boutiques to make sure that they position themselves to best meet customer needs and capture sales, especially as they head into the final quarter; home to the year’s biggest shopping events.

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