Insights|Blog

Our insights from on-the-ground research show that prospective adopters of technology in India’s mid-market have 10x the spending power of large firms.

Mid-segment enterprises will also scale up quickly and demand more sophisticated and expensive products within a short period of time. With the anticipated flood of investors and Western competitors in the Indian market, early movers will be at a distinct advantage in capturing market share and establishing brand recognition and loyalty.

The future winners in the Indian market will be companies willing to serve the mid-segment now by:

- Engaging for the long haul

- Embracing product adaptation

- Exploring new distribution patterns