Expert Analysis

Expert Analysis: Retail Shopping and Millennials

Stax Director Palash Misra recently shared insights with NBC News on why millennial shoppers are flocking to discount and off-price retailers and how these stores are capitalizing on millennials’ needs.

Busting Five Myths on Data Breaches that Companies Should Note

Busting Five Myths on Data Breaches that Companies Should Note

Executives and investors may be quick to forget, but shoppers are not, and that could impact retailers’ profit and share price.

Customer Decision Making Criteria and the Importance of Price

Customer Decision Making Criteria and the Importance of Price

Understanding customer decision making is crucial to profitable growth, and particularly so in driving product development or sales and marketing investment decisions.

4 Steps to Winning Insights from Social Media

4 Steps to Winning Insights from Social Media

Stax CEO Rafi Musher and Director Palash Misra crafted an article on how to utilize social insights to fully understand a company’s position in the marketplace and what it needs to do in order to best operate the business.

A Big Data Analysis of Pinot Noir

A Big Data Analysis of Pinot Noir

At Stax, we like wine, we like data, and we like identifying value. There’s a little history here — Stax’s first commercial office in 1997 (after moving out of Rafi’s basement) was above Libby’s liquor store in Central Square, Cambridge.

Big Data, Champagne and Sparkling Wine

Big Data, Champagne and Sparkling Wine: What consumers are willing to pay, for each region.

Champagne and sparkling wines have long been considered a staple of celebratory occasions and a great gift on those occasions. For some people this creates a chance to wheel out their expertise and for others it creates angst, wondering what tastes best and what will make the right impression. Unfortunately, we’ve been trained to think about quality in terms of price, deciding based largely on “what’s the right amount to spend?”