Setting the Promotional Strategy for a Bakery from Data

Setting the Promotional Strategy for a Bakery from Data

STAX INC  |  

Strategy without supporting data lacks conviction just as descriptive data analysis without insights is incomplete. Data analysis plus thinking through what it means completes the loop in setting a strong strategy. Utilizing transaction data from a bakery, Stax's Jordan Bean goes through the process of data cleaning > analysis > strategy.

Knowing how to work with data and ask the right questions is important. In business, knowing what to do with those results is critical. The second step involves converting a chart, table, or statistic from descriptive (“Tell me what has happened”) to prescriptive (“Tell me what to do about it”).

For that reason, we’ll go through a project that builds on findings from data to set strategy. The only context that we have on the data is that it is transaction data from a bakery. It has a number, date, timestamp, and the item(s) purchased.

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