Analytics

Stax matches big data with practical application to identify insight and develop ROI analyses. Sometimes clients ask Stax to determine why something is happening in their overall performance. Other times, they want to see if they can be better at targeting and generating insights themselves.

No matter the task, Stax doesn’t believe in black boxes. We work with clients to help them understand the methodology, strengths, and limitations. In some cases, we transfer the knowledge of the engagement and the operation of analytical models directly to clients. In other cases, clients ask us to periodically update analytic models for ongoing management and operational decisions.

What We Do

Adaptive Methodologies and Custom Models – Stax employs a wide range of approaches to accommodate the most demanding analytical and data processing requirements. We can also create entirely new models and algorithms to solve for any given question and opportunity. In many cases, our engagements include mining client data for insights and furthering the insights by combining it with purchased and new primary research. This enables us to generate proprietary insights that can look at what happened in the past, as well as help forecast what should happen.

Customer Value Optimization – Stax analyzes customer transactional data to identify drivers of customer loyalty and satisfaction. We quantify the lifetime value of a customer, thereby identifying the high-value customers and potential customers to help clients optimize resources.

Operational Excellence – With the rapid increase of business data, it’s becoming even more important to separate the real information from the noise. Stax has the experience to frame the question and extract the raw data from disparate systems to deliver actionable insights for pricing strategy, sales and revenue analysis, operational efficiency, and workforce analysis. Where there’s no data in the systems, we know where to buy it, or how to create new proprietary information using primary research.

Capital Allocation for Best-Value Drivers – Stax helps clients quantify the productivity of working capital and the value of doing some things better or faster. We can also identify where there may be little incremental value, due to the availability of working capital and how investors view return. With evolving business models there are more opportunities to identify where other partners in the value chain, or third-party providers, may offer services at a better cost of capital. This helps management make more informed choices about use of internal versus external resources.