Stax a global strategy consulting firm

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Insights|Social Media

The Latest StaxTracks is on Social Media and The New Rules of Engagement

Estimates put current social media ad spending at $4 billion—a mere 10% of total marketing budgets, but growing at double-digit rates. With little data around the effectiveness of this spend, one has to ask: is the hype warranted and the investment well placed? Stax sought to find out.

Read the full study here.