Expert Analysis

Expert Analysis: Retail Shopping and Millennials

STAX INC  |  

Stax Director Palash Misra recently shared insights with NBC News on why millennial shoppers are flocking to discount and off-price retailers and how these stores are capitalizing on millennials’ needs:

“Millennials are cost-conscious by nature,” said Misra. “Joining the labor force during and after the recession has heightened their frugality, and off-price retailers have been able to tap into that consumer need and outperform other retail categories.”

“Off-price retailers are able to deliver shopping experiences that provide more of a treasure hunt than a traditional shopping trip to a department store,” said Misra.

You can read the full article here.