About|Leadership
About
Ms. Sung leads the consumer/retail practice, with specific expertise in consumer products, retailing, restaurants, and multichannel strategies. She delivers actionable answers to major retail and consumer product clients based on Stax’s marketing analytics modeling analysis. She advises client management teams on pricing strategies, marketing mix optimization, location-based analytics, customer segmentation, loyalty and retention, and consumer profiling and behavioral analysis.
Her additional expertise includes B2C businesses, residential and commercial building, and construction-related products and services.
Background
Prior to joining Stax, Ms. Sung was a consultant at Hamilton Consultants, a Cambridge-based strategic marketing firm. She also worked at Staples, the world’s largest office products company. While there, she developed a marketing strategy for Staples’ U.S. retail operations, and helped determine the impact of television, radio, print, and direct mail on sales and retention among specific consumer segments. Ms. Sung began her career with Steelcase Furniture where she analyzed, revamped, and implemented several marketing and sales programs.
Ms. Sung holds an M.B.A. from Darden School of Business at the University of Virginia, and a B.B.A. from the University of Michigan Business School.
Focus Areas
- Consumer/Retail
- B2C Businesses
- Residential and Commercial Building
- Construction/Logistics
- New Product Development, Market Expansion